Ideas and Inspiration.
We Are Family
Walking down the street in 1979 in Italy, I heard a young boy singing the famous Sister Sledge tune "We Are Family"—it had just been released that spring. Even though English wasn’t his first language, he shared the joy in the song, and somehow all of us hearing him...
Reimagining and Redesigning a Partnership Program for Meet Boston
Great news for Boston that all destinations can learn from. So proud of the work I have been doing with Meet Boston to reimagine and redesign their new partnership program. Exciting to see our thoughts and ideas brought to life in a strong, strategic and inclusive...
Tourism Alive Program Officially Launches
Exciting times for suburban Cook County as Tourism Alive program officially launches. Big thanks to County President Toni Preckwinkle, Commissioner Kevin Morrison for kicking off tourism promotion campaign with industry leaders, led by their Bureau of Economic...
The Power of Togetherness and Serendipity
Wow! It’s been a whirlwind of JOY! My husband and I had the great honor of gathering friends and family for our Chicago wedding a few weeks ago. Bringing our loved ones together, not only as guests, but as participants, was both powerful and memorable in ways that...
Implementing a Diverse and Inclusive Growth Strategy
It’s such an honor to collaborate with the Greater Boston Convention & Visitors Bureau. We began work this spring on developing a broader and deeper membership engagement strategy. The Boston team and I are passionate and committed to implementing a diverse and...
Bring Your Partners Together
...And do it with consistency. As someone who specializes in multi-stakeholder engagement, I have seen this strategy deliver time and time again. Remember that both the big and small moments matter. For instance, quarterly face-to-face meetings with several...
Meaningful Sponsor Recognition
It's Business Events Industry Week in Washington, DC. I hope to reconnect with many of you there! Kudos to all the partners involved for skillfully bringing this co-located series to life. This collaborative event from Destinations...
Four Core Principles To Build Value-Driven Partnerships
Nina’s View: To build strong partnerships, you need to know your prospects’ and partners’ key goals and objectives and how they measure value. A well-grounded relationship with your partners is fundamental—and that starts with understanding everything you can about...
The Value of Face-to-Face Meetings
I was in Boston last week for in-person client meetings. This photo of the North End is particularly special to me, because I lived on this street in my 20s. I can still smell the bakery which stayed open all night. Just like a change of scenery can spark...
Live for the Aha Moment
I live for the “aha!” moment. One of the greatest compliments I’ve received in my career is that I have the unique ability to see opportunities and possibilities that no one else sees. While I’d love to say this is my superpower, in reality it’s because I’ve been...
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