Sparking Ideas. Creating Solutions.

Nina B. Winston Consulting creates strategies, solutions and development paths for civic, nonprofit and travel and tourism leaders and organizations.

Sparking ideas. Creating solutions.

Welcome to Nina B. Winston Consulting.
Smarter thinking for what’s next.

Client Categories.

Nina Winston, the founder of Nina B. Winston Consulting, brings decades of experience in developing new initiatives, driving economic impact and building partnerships at global, state-wide and local levels. Her expertise focuses on three core areas:


As a former executive for both civic organizations and their outside advisors, Nina contributes internal experience and external perspective to consulting projects. With a deep understanding of public sector organizations, she adeptly works with clients to achieve impactful approaches to mission-critical endeavors.


Nina collaborates with nonprofit organizations to help them fuse their mission and vision with meaningful goals to achieve tangible results. She has a deep understanding of 501(c)(6) and 501(c)(3) organizations, state and local government, and how these entities interface with the corporate sector.


Her work as an executive vice president at the world’s largest resource for destination organizations, coupled with her experience leading strategic partnerships and initiatives at state and city levels, allows Nina to design solutions for destinations seeking to elevate tourism and drive economic growth.
destination organization

Areas of Impact.

Nina combines multiple areas of expertise to help organizations build out and break through. She collaborates with leadership or teams to craft actionable solutions that are both creative and practical.
Partnership Design and Development.

Ready to reinvent or refresh a partnership strategy? With extensive experience growing critical relationships for organizations, Nina works with teams to develop sustainable and inclusive solutions for partnership, sponsorship and membership programs.

New Initiatives and Projects.

How does a great concept come to life? Nina crystalizes clients’ ideas to create actionable plans. From the initial stages of brainstorming to the final execution steps, she helps transform creative thinking into realized, powerful initiatives.

Strategic Planning.

How can an organization succeed as the world swiftly changes, especially in light of Covid? Nina draws on her experience working in changing, dynamic environments to design or refresh strategic plans for future challenges and opportunities, whether a month from now or years ahead.

“What amazes me about Nina – and what I really appreciate – is her unique ability to see opportunities and possibilities that no one else sees. She is not only creative, with great ideas and the big picture, but is one of those rare souls who cannot only see but execute to bring the idea to fruition.”

Brad Lewis
Director at Nevada Supreme Court Access to Justice Commission

Meet Nina Winston.

Nina Winston contributes more than two decades of executive and leadership experience in the public, civic, destination travel and nonprofit sectors to her work at Nina B. Winston Consulting. Most recently, Nina was Executive Vice President for Destinations International, based in Washington D.C., the world’s largest resource for destination organizations. In her role, she oversaw global development, strategic alliances and member and partner relations.

As Vice President of Strategic Partnerships at Choose Chicago, the city’s tourism arm, Nina supported the organization’s goal to bring regional, national and international business and leisure visitors to Chicago for its economic benefit. Among her achievements, she developed relationships and organization-wide strategies that delivered over $15 million in new revenue from public and private sector partners, including leading Fortune 100 companies as well as state and local government.

Chicago River
Nina claims a practical, innovative, collaborative and energetic approach to consulting. She excels in tackling complex challenges, developing new and impactful programs and building strategic relationships. In addition to her consulting work, Nina is an experienced speaker who has presented in numerous settings, facilitated and moderated discussions and advocated around key issues. She is a graduate of Harvard Kennedy School, where she earned a master’s in public administration.

Chicago has been Nina’s home base for more than 30 years. She cares deeply about making a difference in her community. Her volunteer leadership roles include working with numerous arts and cultural organizations, including Steppenwolf Theatre Company and Lincoln Park Zoo.

Get to know me.

I live in Chicago, a city I have been proud to call my home for over 30 years. With more than two decades of executive and leadership experience in the public sector, civic, travel and nonprofits, I am here to help you and your team tackle complex challenges, develop new and impactful programs and build strategic relationships. I pride myself on my practical, innovative, collaborative and energetic approach.

As an executive, I have driven organizational change through strategic assessment, operationalization of new initiatives, and partnership design and development. Collaborating with decision makers up to the C-suite and board level, I have played a key role in launching new programs, turning around existing operations and driving expansion through global partnerships.

An experienced presenter and advocate, I have presented in numerous settings, facilitated and moderated important discussions and served as an advocate around key issues. With a deep understanding of 501(c)(6) and 501(c)(3) organizations, state and local government, and how these entities interface with the corporate sector, I can help deliver your goals and your message in effective and relevant ways.

Beyond my professional work, I care a great deal about making a meaningful difference in my community. I have served in a number of volunteer leadership roles in my hometown of Chicago with numerous arts and cultural organizations — including Steppenwolf Theatre Company and Lincoln Park Zoo.

A lifelong learner, I received a Bachelor of Arts from DePaul University in Chicago and a Master in Public Administration from Harvard Kennedy School, where I focused on analytical and leadership skills along with global and cross-cultural perspectives. I continue to make the world my classroom, and have a voracious appetite for finding new trends, ideas and initiatives from which we can all learn.

Learn more about me here.

I bring a level of determination, curiosity and creativity that can help you and your organization move forward.

Client and Colleague Reviews.

Let’s work together.


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